Cool Logistics focused its first day in Valencia on the transformation that will involve electronic commerce in the business, as well as the challenge of data standardization for an efficient supply chain.
The eleventh edition of Cool Logistics Global, a European fair for refrigerated products logistics, started yesterday at the Meliá Hotel in Valencia. The forum initiated an orderly debate on the latest trends and problems of a business that has been generating extensive development in the main European ports.
The main conclusions of the first day focused on the transformation that the logistics of the cold will have with the phenomenon of electronic commerce, as well as the value of achieving a standardization of the data in the logistics of a reefer container to achieve a chain Efficient supply.
The day began with a workshop in which various formulas that exist to maximize business profitability were discussed. Alfred Cheung, founder of JC Food Republic, an Asian company that promotes quality food products from Japan, reviewed current technologies and their impact on the world of food and transportation.
Cheung, who focused his intervention on the limits of humans and what kind of world artificial intelligence brings us, indicated that man is no longer intelligent enough to act for his own good, explaining that “the next era is that of artificial intelligence ”, a situation that“ will change the supply chain because the environment is evolving ”.
On logistic issues, Cheung said that “rail transport is being used a lot today, but with reefers there is a strong imbalance between Europe and Asia, so stakeholders must rethink the current model.” As for the future of logistics, the founder of JC Food Republic said that “all agents seek price and streamlined systems (Amazon case) for the purchase and sale and this will increase hand in hand with artificial intelligence.” He concluded by stating that the cold industry has to try to reduce waste on the way to a more efficient future.
Meanwhile, Mark Buhl, president of Blockfarm and co-founder of Data Harvest, and Ryan Clark, co-founder of Data Harvest, explained how mobile technology is rapidly putting food consumers in charge of the supply chain. For Buhl, “providing complete traceability throughout the supply chain is a dream.” The ownership of the chain in the hands of the consumer “fills the existing perishable logistics community with a sense of fear.”
They explained the operation of their company, stating that “we have to give the farmer greater power to get a high quality product and to achieve a good relationship with the last mile logistics and its final routing to the consumer.” Clark said that “logistics operators do not have all the information of the loader, because when a product arrives well at the destination there is no news, only when there are problems.”
The American businessman explained that “we must create a new media system for millennial consumers and design a unique traceability for each product.” In this sense, Mark Buhl added that “the use of tools such as blockchain will allow the consumer to interact with the products.”
In the third presentation of the morning, Adam Forste, managing partner of Bay Grove, a company that owns the American logistics operator Lineage Logistics, focused his intervention in the development of automation as a key to efficiency for the cold chain. Forste explained that as with dry products, which are already sent from the main stores to consumers, “the same will happen with the cold chain in the coming years”, clarifying that “we will need a huge capacity investment to meet the requirement of e-commerce” The manager of Bay Grove said that “in the coming years we will have to use capital more demandingly with the launch of more automated warehouses.” Among them, he cited the latest incorporation of Lineage Logistics, with its own new platform in the port of Oakland for meat products.
Forste concluded by pointing out that the sector will continue in a process of consolidation in the coming years, “a concentration that is part of the DNA of our sector.” For this, he announced that the company will continue with an investment path in America and Europe, generating new assets “thanks to the opportunities in the market”, either on its own or through alliances.
On the other hand, executives of the companies Indetec Solutions, C Sence, Orbcomm, Emerson, Traxens SEA and Globetracker integrated a remote monitoring panel of the reefer container , an initiative that wants to achieve a standardization of the existing technologies for the control of the equipment and Your charges Michael Dempsey, vice president of container and port solutions at Orbcomm, said that a telematic portal will be launched next November to develop an industry data standard, to which Brian Robertson, vice president of Emerson, claimed that “we need the involvement of reefers manufacturers to reach a standardization of data in the maritime space ”.
Por último, la sesión de la mañana concluyó con la intervención de Bruno Fusciani de la empresa Thermo King, que analizó la problemática de la gestión de residuos y los peligros potenciales de una falta de control de temperatura. Fusciano señaló que “la manera de aprovechar el control de la temperatura permitirá reducir los residuos, definiendo los puntos críticos donde se puede romper la cadena”.
After Tuesday’s session, Wednesday Spanish operators will have a wide presence in the logistic forum sessions, analyzing the future prospects of perishable goods trade. Ignacio Ballester, general director of MSC Spain, will deepen the role of the port of Valencia in the international transport of containers; José Manglano, CEO of Martico, will speak on the possibilities of e-commerce ; Matteo Lagatti, analyst at Rabobank, will explain the implications for refrigerated products from online and offline sales; and Carlos Rodríguez, CEO of Agro Merchants Group, will explain the global investment in the cold chain that the American multinational has been making. The president of the Port Authority of Valencia, Aurelio Martínez , will be in charge of opening today the conferences of this outstanding European fair.