British tomato industry looking to grow more on home soil as consumers want to shop locally for home-grown produce

Photo by Waldemar Brandt on Unsplash

The British tomato industry has plans to produce more than half of the tomatoes consumed in Britain by 2030. 

The British Tomato Growers’ Association (BTGA), which makes up 90 per cent of large UK growers, said consumption is up by 12 per cent over the last 12 months.

Britons are now more willing to pay more for tomatoes, though more than a third still keep their tomatoes in the fridge, according to a recent poll.

Tomatoes grown on the vine in Britain will be on the vine for longer so will be rich in flavour and nutritional value by the time they reach consumers’ plates.

Source: FPC FreshtalkDaily

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