Franklin Ginus, Chief Mission Officer, BEFRANK
In his time within Chiquita, he Franklin was responsible for the Benelux, France, Central Eastern Europe and Poland, Franklin has a clear focus on quality, the Chiquita Brand and customer demands to attract more consumers into their stores.
His mission now is to redesign the banana chain. A chain where honest sharing throughout the whole value chain, open and transparent communication and doing business with the heart are central.
Make the world fair and habitable. We will distribute the revenues in the banana value chain fairly. This will let us help the small farmers and workers live a dignified life. We also want to hand future generations a healthy and sustainable planet. We are 100% committed to this goal