Hans-Willem van der Waal started his career in Agricultural Business Development in Tanzania, followed by a number of years as a Management Consultant in the Netherlands. From 2004 he worked in Burkina Faso developing a fresh mango export supply chain, working with small farmers in Burkina Faso, Mali and Côte d’Ivoire. He joined AgroFair in 2008, first as Manager for Sourcing and Quality, and since 2009 as Managing Director. AgroFair imports Fairtrade and/or organic certified bananas, pineapples and other tropical fruits mainly from Central and South American countries, and distributes all over Europe out of its Rotterdam based logistics centre. Hans-Willem is also an administrator of ColeACP, the association of importers and exporters of the Africa Caribbean Pacific countries.