Food safety, quality and cold chain integrity are inextricably linked. Asian consumers are becoming more discerning and more demanding. Convenience is king, especially as e-commerce is conquering new territories.
As a result, the quality of the cold chain for perishables such as fresh produce, but also frozen food, is attracting more attention than ever. Among other concerns, far too much product continues to perish on the way between ‘farm and fork’.
The first Cool Logistics Asia conference in September 2015 presented a road map for how higher supply chain reliability can be achieved. The need for this was clearly demonstrated by Thomas Lau from retailer Metro China, who said in his keynote speech that “our main risk of food safety comes from the upstream value chain.”
Obviously more remains to be done!
More cold chain awareness is needed along the entire Asian perishable supply chain to deliver on customer expectations for quality, speed, reliability and safety.
All areas – ports, terminals, cold storage, temperature-controlled transport by sea, air and overland, need improvement. The entire cold chain also needs better end to end visibility and control. Better distribution, new technology and best operational practice go hand in hand.
Let’s move forward, together!
The event was held by
Global Produce Events GmbH, organiser of ASIA FRUIT LOGISTICA, the leading international trade exhibition for the fresh produce sector in Asia. www.gp-events.com
In cooperation with
Cool Logistics Resources Ltd, organiser of annual conferences on perishables logistics: Cool Logistics Global, Cool Logistics Africa and Cool Logistics Americas. As such, CLR has proven expertise in the perishable logistics business, especially in conferences for the cold chain sector. www.coollogisticsresources.com